After Tom Keating’s neatly packaged intro to Skype 2.6 Beta, I thought I’d give it a try. There’s a feature that turns phone numbers on web pages into buttons. Just click the grey button to dial the number on Skype. So cool! Works too!

Here’s what the contact number for a local movie theater looks like:

The Skype number highlighting icon in your browser toolbar (Explorer or Firefox) lets you turn this feature on or off, or uninstall it completely.

 

 

The newest release of GrandCentral has some great (and useful) features. I’m doubly excited becuase GrandCentral is available to me now as a Canadian. They’ve added web buttons to their line-up. Not a breakthrough feature, but one that has come to be expected. Basically, you add a button to your website or blog that visitors to click to call you (on your GrandCentral number of course).

What’s great is that you can connect with people this way OR you can send them to a voice recording. Like this:

GrandCentral gives some other examples:

• eBay auction: GrandCentral button can send callers to a voicemail with a description of the item on sale. Callers can leave a message and the GrandCentral user can decide whom to call back.
• MySpace page: profile can let people calling without sharing GrandCentral user’s phone number

Time and time again, web marketers show that if you can get your vistors to interact with you (your site), like answer surveys, click a button, answer a question, you’re more likely to make sales, or whatever else your site goals are.

I’ll be adding oneto my About page on this blog, and to my info site www.quickstartvoip.com.

I recently bemoaned the fact that I was having a hard time recruiting followers to my SightSpeed network. SightSpeed is an easy-to-use video calling application that lets you make free video and voice calls.

I found that asking friends to join using the “Invite” feature generated an autoresponder-type email that at least one of my buddies deleted without even reading. It looked too suspicious.

Peter Csathy, SightSpeed CEO, points out that you can embed a click-to-call link in any email, or paste HTML code for clickable “call me” buttons into your web site or blog. The email recipient or web user clicks the link or button to launch a SightSpeed plugin that automatically dials you up. You’re not asking them to download or trial anything.

I tried it and it works great. At work, my husband could see and hear me, but I only had the audio. He also started a text chat while we were talking from his end.

To use click-to-call links or buttons:

1. In the SightSpeed window, click the Account button (top right).
2. In the Account Management menu, click Account Information > My SightSpeed.
3. Copy the Easy Email Link or Private Link code or copy the HTML code for the SightSpeed web button of your choice.
4. Paste the code into your email, web site, or blog.

 

Andy takes some time walking us through why many great tech ideas fail. Know thy customer is the mantra here. Walk a day in their shoes.

I’ve worked for many companies in high tech where honestly the idea of actually talking to the customer was just too big or too complicated a prospect. Yes, lipservice was paid to market research, but for some reason it’s way easier to analyze a bunch of pie charts than talk one on one with the people you’re building for. 

I don’t know why this is so hard for companies to get right. Research is expensive which certainly has a lot to do with it, but I’ll say there is other deep rooted psychological trauma going on as well.

I mean, if you start talking with customers, they’ll start wanting stuff. These people are demanding! They want things done better, faster, simpler, more buttons, less buttons. They’re never satisfied. Don’t they understand what you’re trying to do? That the underlying technology of the thing is flat out amazing? So forget it, you just can’t talk to the customer because they’re high maintenance and don’t know what they need anyway. But we the Company do, and that’s what we’ll build.

Pause.

Okay, that got a little chippy. So I’ll conclude by saying that companies with the best of intentions can get lost in their own story. You still need to have the story, a damn good one, but you also need the wherewithall to put a great book in someone’s hands and have them read it.

Initially, I thought that the online support systems for VOIP softphones Skype and Gizmo Project were pretty decent. Using them to answer burning questions is another matter. 

Online Help belongs with the application. When I click Help > Online Help, please DON’T send me to the Knowledge Base or FAQs. Please DON’T open up another browser window and make me wait while the generic Help home page appears. Please DON’T make me use the Search feature. High level user guides or getting started tutorials are great, but make sure they’ve got some meat in them.

A Knowledge Base gives you little gulps of info with no breadcrumb trail to follow and no sense of context. To really aid and educate users, build Help right into the interface. Take the time to explain fields and buttons before I use them. To provide more information, use a fly-out Help pane (part of the interface that’s only visible when needed) and pull the content from an online server.

I want online Help that is specific to what I’m looking at on the screen. I want to browse Help by drilling down to the level of detail I need without losing my place in the story.

The End.

Have you noticed that it’s raining mobile VOIP these days? Information Week asserts that VOIP has finally hit the mainstream wireless market and points to Fring, JaJah Mobile and Windows Mobile 6 as indicators who’ve all had new announcements this week. Truphone is also part of that crowd.

Tom Keating reviews Jajah Mobile on his blog. Check it out.

As a consumer, I’m happy there are options. But I’m also a consumer who’s not really ready. This mobile VOIP stuff means more decisions. What’s most important to me? Being in touch with my Skype contacts, my Google Talk buddies, my JaJah list or some other list somewhere? Do I like downloading an application to my phone or would I rather not–too finicky? Do I need multiple phone numbers for my cell phone? I like to use the Wi-Fi capability of my nifty Nokia N80i, but cruising around my usual haunts in town I’ve yet to find a free access point (obviously I need to get out more). The only place I’ve used mobile VOIP is from the comfort of my own desk.

Did you know that for the year 2006, “J” was the most popular letter of the alphabet? Okay, I made that up. I have no idea if it’s true, but three out of ten most popular baby names last year started with J….

I had a comment a few days ago from Eric C. wanting to know about Jaxtr, Jangl and JaJah. What’s the difference? What indeed! People (like me) are starting to ask questions like this because…who can remember what these guys do! They sort of sound alike, they’re in the same industry space, they appeal to the same type of folks. Eric then wanted to know how the Js relate to GrandCentral. Oiy!

Jaxtr:

• Provides a click-to-call widget (button) for social networking sites like MySpace, web sites, and blogs. Visitors to your page have the option to call you, send you a text message, or leave you a voice message. They don’t need a microphone or headset. They call you by entering their phone number in the widget, Jaxtr then provides a local number for them to dial.
• Free registration, then you buy jax credits to forward calls to your phone. 100 free credits per month.  You can send unlimited calls to voice mail for free and unlimited text messages for free. Calls to other Jaxtr users are also free.
• No software download required.
• Unique feature is Voiceblast. You can record your own message or greeting that’s played automatically or on mouse-click when a someone visits your web page. I’ve added my voiceblast to my About page here.
• Like Jangl, Jaxtr has privacy options that allow you and the person calling to hide your phone numbers or email addresses.
• Like GrandCentral, you can block incoming calls or forward calls based on caller ID. Unlike GrandCentral, Jaxtr does not give you a 10-digit phone number that can be dialed from any phone. People calling you are given a special 10-digit number they can use, but they must use the same phone every time. If they call from a different phone, Jaxtr provides a different number.
• I like it.

Jangl:

• Provides a click-to-call widget (let’s call this widget dialing) for social network sites, web sites and blogs that masks the incoming and outgoing numbers. It’s a way for people to make and receive calls without giving out phone numbers. I guess the advantage here is privacy. For example, you can post the Jangl widget on MySpace without revealing your personal phone number.
• When you register, you receive a Jangl ID that people use to call you. Someone enters your Jangl ID in the online widget, Jangl then gives them a special number to call you on a regular phone. Your number and the calling person’s number are never exchanged.
• Registration is free, then you pay per call based on telephone company charges.
• You can choose from several cool looking widgets
• Not really like GrandCentral at all, except in that they both have widget dialing (GrandCentral recently introduced web buttons).
• Sounds a lot like Jaxtr but I still found Jangl a bit confusing and not a lot of info or online support. I haven’t used it much.

JaJah

• Provides web-based dialing, or dialing from a web page, without a microphone or headset. All calls are made phone to phone, whether landline or mobile. This means the person you’re calling does not have to be connected to the internet.
• You log in to your Jajah account, enter your friend’s number, and click the CALL button. Your phone will ring, you pick up, then your friend’s phone will ring.
• No software download required.
• Other Jajah services and tools include conference calls, call scheduling, access to Jajah phone book from the web browser on your mobile phone, Jajah plugins for Google, Outlook, Mac OS X Address Book, Firefox, and Plaxo
• Registration is free, you get 5 minutes free calling anywhere, then you pay as you go. Calls to Jajah users are free.
• I have an account but haven’t used it.

I’ll leave TalkPlus, Talkster, and Talk-Now for another time….”Tango of the Ts” perhaps? 

By now the VOIP world knows of Truphone’s victory in court over mobile giant T-Mobile. Yesterday, UK Truphone won an injunction against T-Mobile blocking calls to Truphone users: For the last month, anyone calling a Truphone number on T-Mobile network would hear a "Number not in service" message. By Monday, July 23, T-Mobile has been instructed to start routing these calls.

There’s plenty of cheering on the Truphone website, http://truphone.blogspot.com/2007/07/truphone-wins-court-injunction-against.html but I have yet to find T-Mobile’s official or unofficial response. I couldn’t find anything on their website. In the spirit of gathering the whole picture, let me know if you find a company statement or interview anywhere. 

Yes, I just bought a new headset. So when I read about Jajah’s new No Headset movement, I thought, ‘forget it Leanne, you can’t win’. They even have a web site:  http://www.noheadset.com. You can check out flicks of people trashing their headsets. (I’m not going to slapshot my shiny new $100 headset thanks.)

However, my take on this campaign can be summarized by their new tag line "If You Liked Skype, You’ll Love JAJAH". It’s a way to put themselves in the same league as Skype but also to differentiate in a way that says we do what Skype does and we do it better. Unlike Skype, JAJAH lets you make internet calls using your regular desktop phone, which is great. But, don’t some people choose headsets because they want to be "handsfree"? If that’s the case, blowing up your headset would be BAD. Whatever.

Bloggers like Andy and Phoneboy have made mention of Gizmo Project growing pains and bugs. Sometimes timing is everything because I was just thinking that. Well, maybe I’m feeling a little cranky today. I haven’t seen the problems Andy and Phoneboy have, but I do see other Gizmo-related errors and general “not responding” messages regularly, and it’s getting me down.

I’ve also never been able to get GizmoCall to work for me at all despite numerous pleas to tech support and the forums. I reported on it’s launch but was waiting to give a user opinion. Never happened. I really think that Gizmo is going in the right direction with the additional services like SMS, web calling, integration with other IM networks. I recently decided to use Gizmo as my primary chat interface since I can integrate with MSN,Yahoo, Google, and others. A new features lets you import your MSN contact list into Gizmo at one shot instead of laboriously one by one. And Gizmo is SO easy to set up with the Nokia N95 which means I can use it to make mobile internet calls.  I also use Gizmo to handle all my incoming calls through GrandCentral. Another big plus.

When the sun is shining you can overlook application not responding and other weirdness. But you can also get tired of making excuses. Sigh. I feel it’s kind of like a great outfit, love the color, the style, looks good on me, perfect for the occasion, but it doesn’t quite fit right.